So, you now have your website up and running. Now it’s time to sit back and watch the money roll in, right?! Nope! Now it’s time to really spread the word and with the easy access to social media these days, getting the word out is quite easy.
I said easy….BUT it is absolutely time consuming. Some choose to dive in and really learn all of the aspects that social media can benefit your business and some choose to hire someone to handle it for them. Whatever your route may be, I would like to share with you what has personally worked for me and help create a solid plan of attack to make your job as easy and smooth as possible.
So let’s dig in!
First of all…you need to know which social media platforms are the best to be promoting your business on. Here’s the hard cold truth…ALL OF THEM. Back in the day, we had to purchase TV ads, billboard ads, newspaper articles, the list goes on. All of this was a pretty penny and NO guarantee that your business would succeed. With the creation of social media platforms, you can do this for free but it will take a decent amount of time to setup everything correctly and really engage and get followers/likes/shares/ all leading to SALES and/or TRAFFIC. We all have different needs within our businesses and different goals, but by utilizing all of these free channels, you will reach everyone you possibly can with your offer.
So, let’s start with the top 14 social media accounts to setup today…
- Facebook Business Page
- Google Business
- Google Maps
- Linked In
- Yelp Business
Now the cool thing about Instagram, is that you can auto post to multiple social media accounts when doing one single post from Insta.
So, how do we do that?
First, setup your Instagram account. Download the Instagram app to your mobile device. Choose to setup a new account. Think about what username best describes your business. I usually recommend your business name, or a keyword that your business focuses on with location (if location affects your business in anyway).
Once you have your Instagram setup, be sure to upload a profile image that pertains to your business. This could be your logo or focus of your business. If you only sell guitar, it could be an image of a guitar, etc.
Next, you want to be sure to fill out the profile section of your new Instagram. Edit your profile. For the name, enter the business name. Be sure to enter your website URL under website, so that your followers and visitors have access to find you on the world wide web. For your Bio, be sure to keep it to the point and include a minimum of 3 hashtags you would like to be found under.
If you have multiple Instagram Accounts, you can also choose to show other accounts. Only accounts you approve will be shown to users.
You will also want to connect your Facebook Business/Fan Page under this area. If you don’t have this setup yet, it is next on the list, so save and then connect once you have it setup.
Alright, now let’s get your Facebook and Facebook Business/Fan Page rockin’ and rollin’
If you already have a personal Facebook account, then you are ahead of the game. If you don’t want to have posts going to your personal facebook account, that is ok…you don’t have to. BUT, you do need a personal facebook account to setup a page on there.
Personal facebook accounts manage the facebook pages. You can add/remove editors, admins, contributors so that whoever is a part of your team (that you want to have access) can respond to messages, post on your page, etc. To setup your facebook business page, go to business.facebook.com.
Choose create a business account. Same as Instagram, you want to fill out everything you can for your profile. Go to all tools > profile settings > page info. Be sure to also add all accounts you have under Other Accounts.
Keep going through the above social media account list and once you have all of your accounts setup, it is time to link them together, get them added to your website and do your first post! I will go through each social media platform separately as well, but for now, fill out everything you possibly can and get your profile photos and cover photos uploaded.
In my next post, I will explain how to auto post to Twitter, Facebook and Tumblr from the Instagram App and cover what I like to call The Post Of The Day.
Until then, cheers!